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Alissa Moreno
Singer and Songwriter

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Q. What is your office space?

My office space consists of two different locations: my music room and my computer desk. The juggling procedure is very bizarre, as one side focuses on bills, contacts, business and sales, while the other is involved in expression, creativity, recording and rewriting.

Q. What does a typical day at work consist of?

It really varies. There are some days that I am all business. I am going to different websites, I am mailing and calling. Then there are days that I focus only on playing, nothing else. Those are fun. Other days consist of odd jobs and then gigs. There are some weeks that I have 5 gigs, some that I have 1.

Q. What inspired you to become a musician?

I have always been interested in performance and entertainment. I have always had an ear and a knack for music. I have always had a voice that meant something to me. The only part I never foresaw from the beginning was the songwriting. That seemed to be a talent that developed later in my life out of a need to connect and express.

Q. How would you describe your music?

The more I play out and the more involved I get in the recording process, the more my music grows. As no one wants to be catergorized and lumped into one genre, it is always hard to answer this question. I will have to say..... chamber pop/rock.

Q. What are some of the benefits and challenges to being a full time musician?

Benefits: you are doing what you love. You are constantly being inspired by other artists you are  out working with. You get to travel. You meet people who get it.  Challenges: bars get really old really fast. Equipment is very expensive and VERY heavy to haul around. Sometimes, starving until you play can be depressing.

Q. Where do you see the trend of music heading?

If I had any idea where the trend of music was heading, I would probably be working on the other side of music- A&R, management, publishing. I really have no idea. But, I do know that if you believe in it, someone else does too.

Q. Where do you see yourself in five years?

In five years, I intend to be touring. I hope to be successful on a much broader level. I plan to have a good team working with me.

Q. How has the Internet helped your career?

Websites are so much cheaper than press kits. Give out a card and if they want to, they can look you up. You don't have to send out to all these places. People can find you, they can hear your music on your site, you can acquire fans that don't even live in your same country.

Q. What advice do you have for people at the beginning of their music career?

Play. Record yourself on a boom box. Analyze your purpose and goals. Is this a self-nurturing thing? Does it matter if other people get it? Are you trying to communicate something in particular? Also, take any gig, you can get. You will learn.

Q. What are some of the mistakes that gigging musicians make at the beginning of their careers?

I don't know what mistakes are really. I feel like you do things because you have to, or that's all you know at the time. The important thing is that you take what you can from both positive and negative experience. If you gain some knowledge, it wasn't a mistake.

Q. What do you do in your spare time?

Spare time? Hmmm. Eat, drink, jam, listen, dog walk.

Q. Who are some of your role models?

I have millions of role-models, all for different reasons. I would love to state a few, but then I would feel like I was listing them by importance. Great songwriters, great business people and great performers.        

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